Media Relations & Storytelling Strategy
Thoughtful visibility for leaders, creators, and public figures ready to shape their narrative with intention.
From Hidden to Headline-Ready – and Beyond.
Media relations aren’t about chasing press — it’s about presence, positioning, and partnership. Whether you’re an emerging voice ready to be discovered or a recognizable name stepping into a new chapter, I help bridge the gap between your message and meaningful media moments.
For public figures, entrepreneurs, and thought leaders, this service goes beyond publicity. It’s a collaborative approach to shaping how your story is told, experienced, and remembered.
What’s Included
- Personalized Media Strategy
A tailored visibility plan aligned with your goals — from spotlight interviews to purpose-driven brand collaborations. - Press Release & Pitch Development
Messaging that feels authentic while clearly highlighting your expertise, mission, and point of view. - Feature Coordination
Strategic collaboration with magazines, podcasts, and digital platforms to ensure coverage reflects your true brand essence. - Reputation & Narrative Building
Thoughtful positioning that supports leadership, philanthropy, and long-term credibility — not just recognition. - Project & Launch Support
Media and storytelling strategy for new ventures, events, campaigns, or initiatives. - Interview & Talking Points Coaching
Preparation for on-camera, radio, or podcast features so your message lands with clarity and confidence.
For Established Names
You already have visibility — now it’s about refining what that visibility represents.
I partner with authors, executives, athletes, and public figures who want to:
- Refresh or reframe their image for a new chapter or mission
- Move beyond recognition into leadership, legacy, and impact
- Collaborate on media pieces that reflect who they are now
- Brainstorm new ventures, campaigns, or cross-brand initiatives rooted in purpose
Why It Works
I don’t chase publicity — I craft presence.
With a background in publishing and storytelling, I understand both sides of visibility: how to earn it, how to manage it, and how to make it meaningful. Clients trust me to help them navigate media with intention, discretion, and care.
“Ilene Carol is one of the hardest working, most intelligent, most focused business persons I have had the pleasure to come to know. Ilene is extremely eclectic and brings a plethora of skill sets to the table. She has unrivaled business acumen, blended with common sense and a pragmatic approach. In short, she gets the job done, regardless of task, with a keen entrepreneurial spirit and unmatched professionalism. The fact that she has a very pleasant demeanor and positive energy is just a nice bonus.” — Paul Geigert, Sales & Leadership Executive
What You’ll Gain
- A reenergized public narrative rooted in truth, impact, and longevity
- A trusted media partner who values reputation as much as reach
- Clear direction on how to share your story without it feeling performative
Investment:
Media engagements are customized based on scope, visibility goals, and level of strategic support. Details are discussed during an initial consultation.
👉 Let’s shape a story that aligns with your next chapter — and ensure it’s shared the right way.
Each service is tailored to meet you where you are — and support where you’re headed.
GET IN TOUCH